"To engage who you want and be ahead of your competition, you need a strong communications foundation and to make big strides. You start with smart strategic messages and amplify them in the information world that is moving faster and in new ways."
Sean is a 28-year financial services marketing, sales and public relations executive specializing in the innovation, creation and successful delivery to market of strategic initiatives, on-going capabilities and fully-integrated campaigns. He provides strategic counsel to Landis Communications Inc. clients, oversees the marketing and digital practice areas and supervises financial management for the agency.
"Social, digital, creative content, paid + earned media and third party editorial all need to work together. We see time and again that communications tools work best when a strategic, experienced team aligns business goals, messages, storytelling and audiences."
David Landis is President/CEO of Landis Communications Inc., Past President of the international Public Relations Global Network and has also served as an adjunct professor in the MBA program at Golden Gate University.
David Landis also has worked inside the media, heading up community and public relations for KPIX TV (the CBS affiliate in San Francisco), where he helped the station win two national Emmy awards and a Peabody Award.
PR Week and the San Francisco Business Times named LCI "one of the nation's top PR firms," and TopPRAgencies.com called LCI "one of the top 3 social media agencies in the U.S.," In addition, LCI is the Bulldog Award winner for social media. With 30+ years experience in public relations, social and digital media, brand management, positioning, marketing, analyst relations, media training, crisis communications, public affairs and community relations, David Landis has lent his expertise to a variety of national and Bay Area-based corporations. David also serves on the boards and marketing committees of Project Open Hand, the San Francisco Symphony, ODC, SFMOMA and the San Francisco Ballet.
"A successful social media campaign starts with defining goals and audiences, creating content that aligns with those goals, then sharing it and engaging with your audiences on the right mix of channels."
Hilary's career evolved from a love of journalism and began to include a passion for social media. For nearly a decade she has been with Castle managing consumer, professional and financial services accounts.
In addition to successful work on traditional media campaigns, Hilary focuses on social media and content creation for clients, from presenting to client work groups on LinkedIn best practices to campaign work for visible brands to drive up audience participation by focusing on digital (blogger engagement, Facebook promo).
She works with a regional financial institution to leverage their marketing investments and community involvement through Facebook, Twitter and YouTube. Additionally, she speaks locally and nationally on the integration of PR and social media (New England Society of Association Executives, The National Restaurant Association, BlogWorld).
"As the communications landscape has changed, so has the scope of client services. Clients need help with all aspects of communications strategy and how the pieces of that puzzle fit together and influence one another for effective results."
Sandy helps clients reach their audiences, and helps audiences reach her clients, effectively facilitate those connections. At Castle, she manages clients accounts to grow and sell enterprises, launch products, navigate the M&A landscape, improve valuation and market share, manage crises and perfect presentation skills as well as Castle business development.
She is on the board of directors for The Center for Women and Enterprise and is the Massachusetts board chair for the March of Dimes. Sandy also serves on the board of Women’s Advisory Network of the Greater Boston Chamber of Commerce and on the WGBH Corporate Executive Council, where she co-chairs business development. Sandy is Castle’s representative to the Public Relations Global Network.